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賦能新零售，EV-World的數字化建設之路

新聞動態 汽車銷售系統 4S店管理云方案  瀏覽：2967 發布時間：2019/12/18

<p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">依托互聯網、大數據、人工智能等高新技術的快速發展，以及居民消費水平的全面升級，“新零售”的浪潮來勢洶涌，席卷社會經濟的各個領域。而沿用傳統4S店模式長達21年的中國汽車行業，也在這場變革中開始了新的探索征程。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">作為汽車流通行業的一支生力軍，EV-World于2018年7月在上海成立，以核心商圈連鎖模式，為客戶打造集試乘體驗、買車、租車、充電、售后等服務為一體的新能源汽車零售平臺。作為雷諾在上海地區總代理，以及小鵬官方合作授權經銷商，EV-World目前在上海擁有3家體驗中心，同時經營雷諾、豐田、大眾、特斯拉、蔚來、小鵬等品牌，2020年將繼續向江浙滬地區全面布局。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" src="https://img.xiumi.us/xmi/ua/25Cws/i/c4569254b01e75b513cd3280adb103f7-sz_59045.jpg?x-oss-process=style/xmorient"/></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">之所以選擇在大型商圈設立體驗中心，EV-World有著自己的考量。傳統4S店需要較大的占地面積，一般遠離城市中心，重資產、運營壓力大。而對于采用“新零售”模式的EV-World來說，商圈的體驗中心則可以覆蓋所有的需求。首先，大型商圈擁有天然的地理優勢，交通便利，集聚效應顯著，能夠帶來巨大流量，這是傳統4S店所不具備的；其次，體驗中心集合了眾多汽車品牌，相當于一個小型車展，消費者只需要來一次，就可以對比多個品牌的各種車型，對于像上海這樣節奏快的一線城市，可以節省大量的時間成本；最后，隨著80、90后成為購車主力，服務升級已成趨勢，體驗中心這種一站式汽車新零售平臺，會大大拉進客戶與品牌的感知距離，提供多樣的個性化服務，從而帶來更好的消費體驗。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">除了對運營模式的改造，EV-World也非常重視數字化的建設。“近兩年來車市持續走低，在這種大環境下，僅僅只有運營模式的改變還不夠，必須借助數字化的手段，才能構建服務壁壘，真正打動消費者。” EV-World技術負責人馮嘉納介紹到。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;"> <span style="font-size: 20px; box-sizing: border-box;">01</span></span><span style="font-size: 20px; box-sizing: border-box;"> </span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">EV-World上系統的初衷是想解決多系統的數據孤島問題。雷諾、豐田、特斯拉、蔚來……每個品牌都有自己的廠家系統，各系統之間的數據無法共通，很難直觀地了解到門店整體經營情況。同時，業務系統與財務系統之間缺乏集成，業務與財務核算數據的準確性、一致性、完整性難以保障，極大地制約了經營效率的提升。通過“車商悅+金蝶云”數字化解決方案，EV-World將各品牌的運營數據集中整合、統一管理，實現了每個數據的可追溯、可驗證，真正做到了業務數據與財務數據的雙向打通，為業務決策提供了數據依據。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;"> <span style="font-size: 20px; box-sizing: border-box;">02</span></span><span style="font-size: 20px; box-sizing: border-box;"> </span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">內部流程的串聯也是EV-World一直想要解決的問題。通過車商悅的系統，EV-World對業務流程進行了重新梳理，推進規范化管理，建立了集團統一的管控流程。例如審批環節，過去主要是走線下層層審批的方式，效率低、耗時長；但現在，直接通過手機或者電腦就可以進行審批操作，不受時間、地點限制；審批流程的各個節點可由企業根據其組織架構或運營體系自行設置，滿足其個性化需求；此外，在審批整車訂單時，還可直接看到預估的毛利數據，方便銷售總監或店總進行決策，極大地提升了整體運營效率。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 20px; box-sizing: border-box;"> 03</span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">在獲客成本越來越高的今天，每一條商機線索都來之不易，EV-World也一直在思考如何將線索跟進到極致、實現最終轉化。EV-World一方面從服務入手，加強與客戶之間的信任與鏈接，另一方面則借助車商悅，實現了對“線索導入—商機跟進—意向轉化—訂單成交”的銷售全流程整體管理。例如，在線索導入環節，對廠家CRM系統、第三方垂直媒體網站的線索初次篩選后，將有意向的客戶導入到車商悅系統，統一匯總，再分配給相應的銷售，進行一對一跟進。在跟進的過程中，車商悅根據客戶的意向級別和跟進狀態，自動生成行動計劃，提醒銷售按時回訪，確保不遺漏任何一位客戶。同時，銷售經理可以實時查看每位一線銷售的KPI指標完成情況，并進行監督管理，有效提高商機轉化。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span></section><section style="clear: both; box-sizing: border-box;"></section><section style="margin-top: 3px; box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; border: 1px solid rgb(95, 156, 239); float: left; box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span> </section><section style="clear: both; box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">依托全新的運營模式和先進完善的數字化管理系統，EV-World從服務體驗與內部管控兩方面出發，成功打造了自己的核心競爭力，取得了令人矚目的成績，在雷諾銷售體系里排名全國第一。未來EV-World會持續秉承快速高效的步伐，為更多的客戶帶去全新的新能源車購車服務體驗。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"> ? <span style="font-size: 14px; box-sizing: border-box;">end</span> ? </strong><br style="box-sizing: border-box;"/></p></section></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); box-sizing: border-box;"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">編輯 | 小悅悅<br style="box-sizing: border-box;"/></p><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">圖片來源于網絡</p></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section><section style="text-align: left; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; padding-left: 30px; box-sizing: border-box;"><section style="transform: translate3d(-30px, 0px, 0px); margin-right: 0%; margin-bottom: -30px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 30px; height: 30px; vertical-align: top; overflow: hidden; border-width: 0px; border-radius: 100%; border-style: none; border-color: rgba(118, 178, 124, 0); background-color: rgba(1, 169, 216, 0.3); box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style=" transform: translate3d(-15px, 0px, 0px); -webkit-transform: translate3d(-15px, 0px, 0px); -moz-transform: translate3d(-15px, 0px, 0px); -o-transform: translate3d(-15px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; padding-top: 3px; padding-bottom: 3px; box-sizing: border-box;"><section style="text-align: justify; color: rgb(55, 80, 114); box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">金蝶車商悅介紹</strong></p></section></section></section></section></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; border-width: 2px 1px 1px; border-style: dashed none none; border-color: rgb(44, 90, 160); border-image: initial; background-color: rgb(229, 240, 247); border-radius: 0px; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; letter-spacing: 0px; padding-top: 15px; padding-right: 10px; padding-left: 10px; box-sizing: border-box;"><section style="text-align: justify; font-size: 14px; line-height: 1.8; padding-right: 5px; padding-left: 5px; color: rgb(62, 62, 62); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;">金蝶車商悅深耕汽車行業12年，專注為汽車行業提供數字化管理解決方案。產品方案覆蓋新車銷售、維修管理、二手車、客戶服務、營銷集客、經營分析等各項業務環節，并整合配件集采、聚合支付、智能道閘等多項增值服務，助力主機廠、汽車經銷及服務企業提升整體服務水平與運營效率，實現業財稅一體的數字化升級。目前車商悅服務全國門店4000+，在中國汽車流通協會發布的汽車經銷百強榜中客戶占有率持續7年排名第一。</p></section><section style="margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; border: 0px solid transparent; padding-top: 5px; padding-right: 10px; padding-bottom: 5px; background-color: rgb(255, 255, 255); border-radius: 10px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; overflow: hidden; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; width: 35%; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 80%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; width: 100%; box-sizing: border-box;" src="https://img.xiumi.us/xmi/ua/25Cws/i/51e5c008bb7207f7937123a03ba1b6dd-sz_8569.jpg?x-oss-process=style/xmorient"/></section></section></section><section style="display: inline-block; vertical-align: middle; width: 65%; box-shadow: rgb(0, 0, 0) 0px 0px 0px; padding-left: 5px; box-sizing: border-box;"><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; height: 1.8em; line-height: 1.8em; padding-right: 8px; padding-left: 8px; border-left: 3px solid rgb(133, 219, 218); background-color: rgb(95, 156, 239); color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅</p></section><section style="display: inline-block; vertical-align: top; width: 0.5em; height: 1.8em; line-height: 1.8em; border-bottom: 0.9em solid rgb(95, 156, 239); border-top: 0.9em solid rgb(95, 156, 239); border-right: 0.9em solid transparent !important; box-sizing: border-box;"></section></section><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="background-color: rgb(153, 166, 171); height: 1px; box-sizing: border-box;"></section></section><section style="text-align: justify; font-size: 14px; color: rgb(100, 100, 100); box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 12px; box-sizing: border-box;">聯系我們：</span></strong><strong style="box-sizing: border-box;"><span style="color: rgb(95, 156, 239); box-sizing: border-box;">400-886-3178</span></strong></p></section></section></section></section></section></section></section><section style="margin-right: 0%; margin-left: 0%; text-align: right; line-height: 1; font-size: 13px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="width: 0px; display: inline-block; vertical-align: top; border-bottom: 0.6em solid rgb(255, 255, 255); border-right: 0.6em solid rgb(255, 255, 255); border-top: 0.6em solid transparent !important; border-left: 0.6em solid transparent !important; box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section>

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